Volkswagen’s Entry into Oprah’s Iconic Car Giveaway
Inspired by Pontiac’s publicity blitz, Volkswagen chose to join the giveaway game, enhancing the move by covering taxes to dodge the backlash that Pontiac faced. This strategic choice positioned them for a hassle-free promotional win.

Back in 2012, Volkswagen spiced up the giveaway scene by offering 275 lucky individuals their soon-to-launch 2012 Beetle. Unlike the typical drive-off, winners were teased with their car’s silhouettes, adding a futuristic twist to receiving their prizes.
